If Central Park is New York City’s lungs, NYC Health + Hospitals marks the heartbeat. As the nation’s largest public health care system, the network of 11 hospitals across the 5 boroughs delivers exceptional care with compassion, dignity, and respect—welcoming everyone with open arms, no matter their story, immigration status, or ability to pay.

The year was 2021, and the COVID-19 pandemic was still in everyone’s minds… and lungs. The following visuals showcase different creative directions and applications for an RFP supporting NYC H+H efforts to advance Testing & Tracing of the virus, available for every New Yorker.

Client
NYC Health + Hospitals

Location
New York City, NY

Year
2021

Scope of Work
Creative Direction, Copywriting, Photo, and Content Research.